The Qdoba Mexican Grill will begin spicing up the meal options on Bloomfield Township's north side today. And the first 50 guests to show up after the grand opening at 10:30 a.m. will eat completely free.

Guests at the new location, the chain's 22nd in Michigan, will get a free entree by visiting the spot at the southwest corner of Square Lake Road and Woodward Avenue. The 2,000-square-foot eatery is located in the former AT&T store in a separate strip of businesses on the property anchored on the other side by the FedEx/Kinko's store.

But company officials said that good food is just part of what will be served up by staff.

"We hire and deliberately look for people that focus on customer service, have a personal touch and come with that attitude to give our customer the best possible experience," said Lauren Hawkins, who coordinates employee training for Qdoba locations in Metro Detroit.

And that goes for the employees working the floor to those behind the scenes.

"I hate bad customer service. I hate seeing it, I hate hearing it, I just hate it," General Manager Willie Oden told about two dozen trainees during the start of their four-day training orientation last week.

"Our food is great, that's a given and we've got that covered," he said. "But it's customer service and making that connection with the customer that sets us apart from the competition."

Although they say they'd like people to visit, Qdoba staff also highlighted the eatery's on-line ordering, their delivery option for the Bloomfield-area's businesses, and their catering menu for large gatherings or parties. Starting Tuesday the Bloomfield location will offer it's graduation party specials. More information is available by calling 1-888-Qdoba2Go (726-2224), and callers must mention the Grad Catering special to receive the offer.

Qdoba also offers a rewards program that provides a free order of chips and salsa or a regular drink for registering; and members can earn free entrees (purchase 10, the 11^th is free).  Guests will also be signed up for our Rewards Email newsletter, where they will receive coupons and birthday specials.