Metro Detroiters still adjusting to their first Olympic coverage sans extra coverage from our neighbor to the north, CBC-TV, are turning to NBC in droves.
WDIV Local 4's coverage of Friday's Opening Ceremony delivered an average of 20.9 household ratings and a 36 share, according to news release from the station. That significantly outperformed the memorable 2008 Olympics Opening Ceremony from Beijing, China, which garnered an average of 15.9 household ratings and a 30 share.
Though some have been critical of NBC's time-delayed coverage of prime events, local audiences haven't had much choice. For the first time in recent history, CBC-TV, The Canadian network that is available on many local cable systems in southeastern Michigan, including Bloomfield Township and Bloomfield Hills, does not have the broadcast rights to the XXX Olympiad in London.
Roughly 84 participants in our poll about watching the London Olympics indicated they'd be watching, while only 5 percent indicated they'd watch the Detroit Tigers instead.
Local 4's broadcast peaked at an astounding household rating of 25.22 and a 42 share. In comparison, the combined average of all other major local stations, WJBK/FOX, WXYZ/ABC, WWJ/CBS, totaled only an 8.9 household rating with a 16 share. In addition on Friday, Local 4's website, delivered over 1.4 million pageviews.
The impressive numbers continued through the weekend, according to the release. Local 4’s Olympic coverage averaged a 17.3 household rating and reached an average 20.2 household rating on Sunday, again surpassing viewing totals from the 2008 Olympics in Beijing.
Turning to the Web
In light of NBC's live daily daytime coverage of the games, Local 4 News at Noon and Local 4 News at 4pm will move to ClickOnDetroit.com for exclusive webcasts of the day's important news.
Flashpoint with Devin Scillian will also move from its regular schedule broadcast spot to an exclusive web-only version at ClickOnDetroit.com. In addition, ClickOnDetroit.com will offer an interactive online version of Jeopardy EXP!, allowing Jeopardy fans to stay in the game during the Olympics.