Lifetime Fitness Planned for Telegraph Road in Bloomfield Township

The request to demolish existing buildings and develop a new fitness center is slated for discussion at the Township's Board of Review on Wednesday.


Bloomfield Township may be home to the newest Lifetime Fitness in Metro Detroit.

Following input from Bloomfield Patch readers, we asked township officials about rumors that the string of offices near the southwest corner of Telegraph and Long Lake Roads will be cleared for a new, multi-level fitness club. Township Planning Director Patti Voelker confirmed late last week that a new plan for the property was recently submitted by developers and is scheduled for review at the Township's Design Review Board meeting Wednesday.

Last month, we highlighted the demolition and construction activity occurring near the Max Broock Realtors offices at one end of the property.

That is Phase One of the property owner's plan to expand the realtor's office space, and the foundations of a new building are visibly taking shape just north of the township's municipal complex. However, Phase Two of the project — to demolish the existing buildings from 4066 to 4120 Telegraph, and 4145 to 4152 Dublin for a multi-level medical office building — changed in recent weeks.

"The developer has recently submitted a new site plan application to develop an Executive member Lifetime Fitness building on the property south of the current construction site to replace the former medical office building proposal," Voelker said.

Lifetime Fitness is a full-service fitness club that offers members opportunities to participate in a variety of sports and activities. It also offers children's programs and other services aimed at improving personal health. The other closest facilities are in Troy, Commerce Township, and Rochester Hills

If approved by members of the Design Review Board, the proposal could be heard by the Township Planning Commission on Dec. 17. The time and agenda for Wednesday's meeting was not posted on the Township's website Monday morning.

This story was updated to reflect the Design Review Board meets Wednesday, Dec. 5.

Marcia Robovitsky December 03, 2012 at 07:41 PM
Interesting. Design Review Board meetings are on WEDNESDAYS at 2 pm. No notice on Township website as of 2:40 pm Monday. Is this meeting on Thursday?
Art Aisner (Editor) December 03, 2012 at 08:08 PM
Ah, indeed you are correct Marcia, the 5th is Wednesday. The story is updated. Thanks
Sterling C. December 03, 2012 at 09:47 PM
Incredible!!! Bloomfield so deserves a top notch fitness center, like Lifetime Fitness!
Bloomfield1876 December 04, 2012 at 11:07 AM
Disgusting, I am at the point of wanting to leave the township, maybe we can approve a tire factory near Bloomfield Park.
Mary L. December 04, 2012 at 12:39 PM
It's unfortunate that the BH school district was unable to buy any of that land since it adjoins the new high school. There still are no guarantees that all Seniors will be able to drive to school since parking will be tight. And forget about adding on if enrollment should ever increase past 1800.
Reddest Wing December 04, 2012 at 05:09 PM
Enjoy the group rates for all you chunks and your husky children. Get out there and move!!
Bloomfield1876 December 05, 2012 at 11:46 AM
I continue to be disappointed with the lack of an overall plan for business development in the township that complements its residential character. Patti V. , who is the Township planning director is luless and her idea of a plan is to fill up the space with whatever she can to generate tax revenue. Residents continue to find drive in and out restaurants next to their homes, an explosion of liquor establishments, continued neglect of The Bloomfield Park fiasco she had a hand in, and on and on. The best new plan would be to boot her out of that job and out of town. I hear the conversation among residents who have growing alarm with what is happening. The City of Bloomfield Hills is adding trees and the township is adding bars.
Marcia Robovitsky December 05, 2012 at 01:45 PM
The township residents need to be aware that this developer actually had plans for a Lifetime Fitness building back in March 2012. BUT the developer went to the township with plans for a three story medical/office building with "high ceilings" for the "quality" office space In May 2012. Of course there needed to be VARIANCES for height, side and front setbacks, lot splits, etc. The developer went to the ZBA in June 2012 to get all that approved. NOW that the variances etc. are in place..... VOILA.... a "NEW" plan emerges for a Lifetime Fitness building. Too bad the township dropped all the supporting documents from the township website. Are they trying to hide something? Is this the same developer that was proposing a project at Square Lake and Telegraph wanting to change the ZONING at last month's Planning Commission meeting? Fortunately, he didn't get it. Seems that the fast food restaurant that was originally mentioned...was taken out of the revised plan... but certainly could come back in another NEW plan. As for Bloomfield Park....read the article by Lisa Brody in Downtown Publications. Monday night I listened to Patti Voelker review the Master Plan with the Planning Commission and she NEVER mentioned the possibility of a Chinese parts company coming to Bloomfield Park...even though they asked what she knew. Leo Savoie sat in the audience...silent. I believe in OPEN/TRANSPARENT... but still missing in the township.
Linda December 05, 2012 at 02:46 PM
Mary December 05, 2012 at 03:36 PM
Ditto on Patti Voelker! She forgets who she is working for and it is not the developers! It kind of goes with public servants these days!
Margaret Bloom December 05, 2012 at 04:28 PM
It sounds as though you all follow these matter much more closely than I do, but I'm excited about Lifetime coming here. Finally, something in the center of the township for families! Seems like a great thing. Why is this such a negative?
Sean December 05, 2012 at 06:53 PM
Agreed. Life Time will help bring the community closer together with a place for individuals and families to connect in a healthy way of life. It will fit right in with the decor and need the Township is looking for. Status quo will not work and change should be embraced.
R Gibson December 05, 2012 at 07:57 PM
Dont' get me wrong, the best thing that could have happened to that corner is tearing down those buildings. I don't think I agree with Sean's assertion that this is going to be a place for the community to get closer together. This is going to be an "Executive" Lifetime fitness which will mean a much higher per month cost. I belong to Franklin and the Omni membership is like 200 a month for a family. Then you have other charges for uses of the services on top of that. I suspect this facility will be well north of that. Now, we have a lot of blessings in our community, but I doubt very much that a big portion of the working families in the Township will be able to afford the monthly fee, not to mention the sign in charges. I believe that most of the people who can afford this type of facility live in the Hills, not in the township. So what is really going to happen here, is a bunch of 1%s from the Hills are going to come over to Telegraph and Long Lake and use this facility. Thus the residents of the township will not get the benefit of using the property in our own community. If all the residents in the Hills want this facility, let them build it on their property over there. But we all know that nothing like this would ever get built in the hills. Why can't we have something nice for the community like the building they built at Long Lake and Woodward. Something that services the whole community. Not just a small fraction of the population.
Linda December 05, 2012 at 08:01 PM
Really Sean and Margaret? Instead of a giant new box business why not open up the senior center to under 50 year olds and make it more multidisciplinary so all community can pay it...seems like the township is becoming the feeder stock for the City and everyone else, we pay the taxe or have these giant boxes built in our backyard so everyone else can visit us and use them and then return to the sereneness of their residential community.
Linda December 05, 2012 at 08:02 PM
My issue is exactly what Gibson says but also the complete and total lack of honesty with the community about the planning process occurring in the township. They keep this stuff under wraps and then spring it on everyone when the deed is just about done. Shame on Savoie and Patti V.
Linda December 05, 2012 at 08:04 PM
if the township is disinterested in our opinions maybe its time to call in the public service lawyers and start slapping them with lawsuits. Where is Davis??
Marcia Robovitsky December 05, 2012 at 11:22 PM
My issue is not directly with Lifetime Fitness nor Jonna Properties. They are simply taking advantage of a Township that will bend over backwards to accommodate every and any Commercial project proposed whether it fits within the zoning, or setback, and other regulations. This particular project, heard by the Supervisor, Treasurer,Clerk at 2 pm today with no microphone or slide presentation, but a cozy chat around a couple of 6-8 ft. tables. It is going to the Planning Commission on 12/17 with a recommendation to pass it. A trustee sits on the PC board. The PC is APPOINTED by those same three people that just reviewed it...among others. Then the project needs to go to the ZBA (with a trustee sitting on the board) with a list Soooo long for VARIANCES. This project does not fit on this property. Our traffic guy already approved the parking. Right...that is IF they get the variances needed. The height cannot exceed 32 ft per ordinance...try almost 60 ft. high. NO problem ZBA? Will you find a "practical difficulty"? Of course...the building needs to be this high. OK. Then the full seven member Board of Trustees makes the final decision. Five of the seven trustees already sat on a board to approve at this point. Only four Yes votes needed to approve. Dan Devine is excited about the Long Lake/Telegraph "downtown" feeling with the upscale everything, the new high school, the municipal "campus".... the center of the township kingdom taking shape..by royal decree.
Jodi Brockton October 23, 2013 at 12:00 AM
Just moved to Michigan to produce and direct a feature film. I wan to teach spin and rock climbing classes while I am here and train clients as well. (I have a lot of production people and cast membes to train and keep fit int the year or two I will be here. Please set me up to teach, train and bring clients into your facility. I have emailed corporate and have had very little response. This will be a huge money maker and draw for more memberships to all of your Michigan and Country wide locations. I would like to take a meeting this week. Please call 818-809-6793 Jodi Brockton
Art Aisner (Editor) October 23, 2013 at 09:19 AM
Thanks for posting, Jodi, and welcome to the 'D'. If you don't get a response, there are plenty of other fitness and dance studios in the area. Start here in our business directory http://bloomfield-mi.patch.com/directory


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